Ross Hollman
SHO Services Executive
The Full Human Stack™ for the safest live entertainment in the world.
End-to-end safety and risk management, threat management and training for live entertainment events of all sizes. Pre-event planning, on-site management and post-event closure.
Years
15
Since 2011
Projects
5,000+
Completed since SHO was founded in 2011
Attendees
100m+
At events where SHO was involved
Personnel trained
25K+
Around the world
Threats
200+
Managed and mitigated
Selected clients
Crowd safety
- Live Nation Worldwide
- C3 Presents
- AEG Presents
- Dousan Music Group
- Collectiv MX
- Hangout Music Festival
- Governors Ball Music Festival
- Riot Fest
- Boston Calling
- Baja Beach Fest
- University of California
- Medium Rare
- Pokémon GO
- Rolling Loud
- The MRG Group
- Meadow Creek
- Playa Luna Presents
- Super Bowl Host Committee
- Verb
- Technology companies in Mountain View & Cupertino, CA
Threat & risk
- Wasserman
- TMWRK Management
- Mills Entertainment
- Good Buddy
- ReedPop
- March One Music
- Verizon
- Marriott International
- Norwegian Cruise Line
Training
- New York Police Department
- City of Gulf Shores Police Department
- Bridgeport Police Department
- Federal Bureau of Investigation
- Chicago Office of Emergency Management and Communication
- Buena Vista Police Department
- New York City Parks Department
- Department of Homeland Security
- Fire Department of New York City
- Nissin Foods
Services
End-to-end safety and risk management consulting services for live entertainment events of all sizes.
Pre-event planning
- Emergency procedure manuals
- Evacuation plans
- High-wind action plans
- Security advance development
- Security deployment planning
- Security budget development
On-site management
- Festival and event safety and risk management directors and staff
- Event safety directors and consultants
- Event command post operations
Post-event closure
- Incident summary reporting
- Event recap reporting
- Documentation of on-site meetings
- Security actual costs vs. estimated costs
Comprehensive analysis, risk mitigation and management. Coordination with local and/or federal law enforcement partners. Personalized safety planning to address harassment and/or threats of targeted violence.
- Threat analysis and risk mitigation
- Coordination with local and federal law enforcement
- Personalized safety planning for harassment and targeted violence
Customized training solutions and tabletop facilitation, including but not limited to:
Courses
- Active attacker survival
- Addressing disruptive behavior
- Event safety best practices
- Show pause/stop
Full Human Stack™
Tech companies love to talk about their stack. At SHO, the stack starts with people.
Every event SHO supports is led by experienced safety and operations professionals who make the decisions, own the relationships, and stand behind the results. Behind them is technology built for this work: purpose-built operations software and AI assistants that keep plans, tasks and documentation moving around the clock.
The technology never replaces judgment. It gives the team more time to use it.
People
Experienced professionals who plan, decide, and are on site when it counts.
Process
Proven methods refined over 15 years of festivals and large events, backed by a team with decades more combined experience.
Platform
Custom tools that track every task, document and deadline, so nothing slips.
Team
Melissa Collins
STRM™ & SHOTS™
Jake Borgmann
SHOCS™
Lauren Schuck
SHO Services Operations
Contact Us
Partner with us as we continue to raise the bar.
Office
8200 South Quebec Street, Unit A3196
Centennial, CO 80112